Swatch’s ever inventive and creative designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere. Each of the five debut models in the Swatch Chrono Automatic Collection features a moulded plastic case; disc-shaped windows in the crystal glass case back present an unobstructed view of the fascinating mechanical movement within. More product shots after the jump!

The heart of the Swatch Chrono Automatic is the new self-winding ETA Calibre C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve. The thirty-minute and six-hour chrono counters are positioned at 12 and 6 o’clock, respectively, while the continuous seconds counter appears at 9 o’clock. A date aperture appears on all models at 3 o’clock. Designed to appeal to active, style-conscious men with an eye for sporty design, precision quality and value, the Swatch Chrono Automatic is guaranteed to shake things up!