In 2004, Juliette Hogan established her own label, making waves instantly with her ability to blur the line between classic femininity and contemporary fashion. Her clean minimalist approach to tailoring, along with her careful selection of textiles, textures and colourations make for functional yet beautiful garments. Each piece is modern yet shrouded in a timeless quality, making it able to surpass the seasons. Juliette Hogan’s winter 10 collection “so pretty it hurts” celebrates a demure muse, with shirts tucked in and buttoned to the top, pleats sharply pressed and an air of bookish beauty about her. Take a peek at Juliette’s Winter 10 collection after the jump!

All of Juliette’s collections are sensitive to simplicity of form and are infinitely practical. Her dedication to quality, style and femininity and her coolly sophisticated design sense ensure that her collections will continue to be anticipated and celebrated with each new season. Her collection was once described as ‘quietly sophisticated clothes that well mannered girls want to wear’; and that’s Juliette Hogan to a tee.

Her winter 10 collection is signature Juliette Hogan with pleated chiffon frocks, muted tones and ladylike floral prints, but set down you tea cups as this season gets a shake up with hiked up hems, a colour injection of off brights in olive, sapphire and purple and dramatic amelie cape coats in black and lavender wool or bright coral vintage crepe.

Feminine shapes in sheeny bright wildberry silk are contrasted with structured pieces in wool tweed. Masculine tailored garments in navy & black cotton twill are paired with feminine & floaty chiffons and the signature crescent print in black & taupe on silk crepe de chine is offered in classic juliette hogan dresses & tunics.

The cathy corset with bold exposed zip, thigh high tweed lydia skirt & tiered cee cee dress cause a double take and leave you wondering if the librarian muse is as prim and proper as you first thought.